SUPER
SMALLS
Super Smalls designs thoughtful, luxury gifts for kids, including (but not limited to!) crafts, toys, jewelry, and accessories. Every product is designed to bring out a kid's unique style, imagination, and inner sparkle!
Skills + Responsibilities
→ Art Direction​
→ Graphic Design​
→ Animation + Motion Graphics
→ Project Management
→ Photography + Retouching​​​​​​​​
Channels
→ Paid Marketing + Ads​​
→ Email Marketing​​
→ Social Media​​
→ Web Assets​​
→ Photo Retouching​​
→ Content Creation​​
Team
Chief Brand Officer → Maria Dueñas Jacobs​​​​
Packaging Designer → Parisa Dale​​​​
Model Photography → Molly Magnuson​​​​
Product Photography → Kronus Studio
Director of Marketing → Kaitlin Enderley
Social Media + Copy → Ellen Young
Photography & Art Direction
As the Art Director at Super Smalls, I have the joy of leading the team on product photography! For each shoot, I propose a campaign and visual direction, source props, style product, retouch images, and apply them to email, web, ads, and more.
Digital Ads
For each product launch and sale, I design and animate unique ads for Meta and Google. These are a few of my favorite and best-performing creatives that boosted our conversion and rates (and looked cute doing it!).
Target x Super Smalls
Super Smalls partnered with Target to design an exclusive line of bead kits. At a more accessible price point, these bead kits are only distributed through Target (online and in-stores). As the digital designer, I was tasked with creating a unique campaign that followed Super Smalls branding guidelines, but differentiated our Target Collection from our DTC collection. Using these unique guidelines, I designed assets for web, email, and social channels, in addition to art directing product photography and retouching images for Target.com.
MLB x Super Smalls
Super Smalls partnered with MLB to create a unique collection of "Gemified" headbands and mini bead kits. Wanting to separate this collection from our typical product line, I proposed and designed a campaign that felt sporty, nostalgic, and SUPER sparkly!
Holiday Collection Campaign
Inspired by vintage magazine ads, I creatively directed and designed a unique campaign for our 2024 Holiday Collection, including crafts, accessories, and beauty products for Christmas & Hanukkah. Our campaign was applied across paid marketing, social, email marketing, and web.
Disney x Super Smalls
We frequently collaborate with Disney to bring magical jewelry and crafts to life! Our collection features fan-favorite characters like Mickey & Minnie Mouse, Frozen's Queen Elsa, Moana, & more! Every launch requires unique assets for web, email, and social channels, in addition to product photography and retouching.
Email Marketing & Social
With support from the marketing and social team, I design multiple newsletters and accompanying Instagram stories each week.
Amazon Store & Brand Page
With increased traffic to our Amazon store, I redesigned our brand page and A+ Content Modules to align with our DTC channels and improve the user experience on mobile and desktop.